Customer Profitability
and Retention Analysis

We have developed extensive procedures for modeling and evaluating customer profitability and retention. This includes developing an integrated software program for analyzing customer profitability. This profitability model combines analysis of hourly customer energy loads with detailed supply-side cost data to compute costs and revenues for customers considered either individually or in groups.

We have also collected and analyzed data on factors that influence customer's decisions to stay with or move from their existing utility; this included a comprehensive analysis of the New Hampshire Retail Access Pilot Study.     Back



Copyright © ADM Associates, Inc. 2002